Rodriguez Alyssa

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Building topical authority plays a key role in increasing search engine rankings and speeding up the promotion process. This factor becomes especially relevant in the context of SEO, as it determines the degree of expertise of a website on a particular topic.

What is relevance in SEO?
Relevance in SEO reflects the level of expertise of a web resource in a particular area. If the authority on a particular topic is high, all pages of the site related to that topic will likely have a higher ranking than websites with less authority in that area.

In addition to the quality of off page seo service the content, it is also important to pay attention to the quality of the work of the creators and contributors to the website. If the resource is not the main source of the main content (MC), the reputation of the content creator also plays a significant role.

Therefore, to improve search engine rankings and build strong authority in a particular field, it is necessary not only to provide quality content, but also to strive for professionalism and expertise in the chosen topic. Only in this way will the website be able to attract the attention of search engines and users, ensuring higher rankings and successful promotion.

When is relevance important?
In today's business world, the importance of building credibility is becoming increasingly important and relevant to the success of companies. However, not every company is ready or should take on this responsibility.

Often, companies strive for authority because they operate in highly competitive verticals, so every advantage counts. Brands and SEOs working with clients in these sectors should be aware that building the authority that will improve a brand’s ranking in search results can require a significant investment in resources (which is also difficult to explain).



This is because building topical authority requires publishing a lot of content on a particular topic, but it doesn't necessarily have to be content that converts immediately.

A visual representation of the customer journey/sales funnel with labels for each stage: awareness, interest, decision, conversion. Each stage also has different types of content associated with it (e.g. free trials for the decision stage, blog posts for awareness, etc.).



How SEOs Evaluate Topic Authority
While there is no official definition of topic authority, there are ways you can try to measure yours.

Share of votes in the topic
Number of mentions in other relevant sources on the topic

Share of mentions on the topic
Topic share of mentions is defined as the visibility across all keywords/subtopics of a given broader topic compared to competitors.

How to increase the authority of a topic and choose the right topics
The idea behind topical authority is that if you want to rank easily on a particular topic, you need to publish a lot of useful content on that topic.

By strategically building topic groups and linking related content, you create a robust network that signals to search engines that you have comprehensive coverage and knowledge on a topic.

This approach not only increases the relevance of the site, but also increases its chances of ranking high for various keywords.
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